Spam Risk Analysis

It provides an overview of your organizations calling patterns and spam risk indications.

Call Performance Metrics

It shows numbers on how the core calling services are performing. Includes the following metrics -

1. **Total Calls Made: **Total number of outbound calls attempted across all numbers.
2. **Connected Calls: **Calls that successfully connected and went to ring.
3. **Connection Rate: **Percentage of calls that connected successfully
4. **Calls lasting greater than 10 seconds: **Potential conversations greater than 10 seconds.
5. **Conversation Rate: **Percentage of connected calls converting into conversations (> 10 seconds)
6. **Average Call Duration: **Average length of all calls. Longer calls may indicate better call engagement.
7. **Total Call Time: **Total time spent for all calls combined.
8. **Positive Dispositions: **Calls that are flagged with positive outcomes such as interested, appointment, callback etc.
9. **Negative Dispositions: **Calls that are flagged as negative outcomes such as Not interested, Wrong number, DNC etc.
10. **Disposition Rate: **Percentage of calls marked with a disposition. Higher rates indicate better tracking of calls.

Spam Risk Indicators

1. **Immediate Hangups: **Calls that end within 2 seconds. Higher numbers indicate potential spam filtering.
2. **No Answers: **Call that were unanswered. Higher numbers may indicate number reputation issues.
3. **Failed Calls: **Number of calls that failed to connect due to call blocking or network issues.
4. **Quick Spam Score: **AI based spam calling score based on calling patterns. Lower is better.

Number Reputation Metrics

1. **Short Call Rate: **Percentage of calls under 5 seconds. High rates suggest poor reputation of phone number.
2. **Immediate Hangup Rate: **Percentage of calls ending within 2 seconds.
3. **No Answer Rate: **Percentage of calls going unanswered. May indicate caller ID issues.
4. **Carrier Filtering Rate: **Estimated percentage of calls filtered by spam protection.
5. **Busy Signal Rate: **Percentage of calls that received busy signals.
6. Voicemail Rate: Percentage of calls that reach voicemail.

Call Blocking Analysis

1. **Total Blocking Attempts: **The total number of times calls we attempted to be blocked by the carrier.
2. Max Consecutive Failures: Longest streak of failed calls. Indicates systematic blocking.
3. **Recent Failure Rate: **Number of calls that failed recently, which also indicates the current blocking status.

Time Patterns

Peak Activity Hours

Indicates the hours with the maximum call volumes

Low Activity Hours

Indicates the hours with the lowest call volumes.

Spam Risk Distribution

It indicates the overview of spam risk levels across all phone numbers. It has 4 stages - Critical Risk (Requiring immediate attention), High Risk (Requiring monitoring closely), Medium Risk (Requiring to review practices), Low Risk (Performing well).

Strategic Recommendations

To improve call reputation and success rates, some AI based recommendations are provided.

Urgent Actions Required

To prevent urgent spam risk escalation, Immediate action steps are provided.

Individual Number Assessment

Gives a detailed spam risk assessment for each phone number.

Updated on: 28/11/2025