A disposition is the outcome you record after a call. It is the most consequential thing a rep does in the product: it drives your reports, your automation rules, your Do Not Call list, and what gets written back to your CRM.
The same guide is available in the app at Custom Dispositions → View disposition guide.
No conversation yet
Synced to your CRM as an attempted contact. The contact stays in the queue.
| Disposition | Meaning |
|---|---|
| Not Disposed | Default state before any outcome is recorded. The dialer queues contacts in this state first. |
| No Answer | The call rang out. Nobody picked up and no voicemail was reached. |
| Busy | The line was busy. |
| Left Voicemail | Reached voicemail and left a message. |
| Answering Machine | Reached voicemail or a machine and did not leave a message. |
| Gatekeeper | Spoke to a receptionist or assistant but did not reach the decision maker. |
| Not Available | The contact was reached or confirmed but cannot talk right now. Try again later. |
Spoke with the contact
Positive, Sold and Meeting Booked sync as connected. Neutral and Presented No Sale sync as in progress.
| Disposition | Meaning |
|---|---|
| Positive | Had a conversation and it went well. Worth following up. |
| Neutral | Had a conversation with no clear lean either way. |
| Negative | Had a conversation and the contact leaned against. |
| Not Interested | The contact explicitly declined. |
| Presented No Sale | Delivered the full pitch but the contact did not buy. |
| Meeting Booked | An appointment or demo was scheduled. |
| No Show | A booked meeting was missed by the contact. |
| Sold | The deal closed. |
Number problems
Synced as unqualified. Fix or remove the number before dialing again.
| Disposition | Meaning |
|---|---|
| Wrong Number | The number connects to someone other than the contact. |
| Bad Number | The number is invalid or cannot be dialed. |
| Not In Service | The carrier reports the line as disconnected. |
Compliance
Synced as unqualified. The number is also added to your organisation's Do Not Call list so it is never dialed again.
| Disposition | Meaning |
|---|---|
| Do Not Call | The contact asked not to be called. |
Do Not Call is not reversible from the dialer. It is the one disposition that changes your organisation's data permanently, and that is the point — use it every time someone asks, and never as a shortcut for "not interested".
How dispositions hide contacts
Contacts marked Bad Number, No Answer, Negative, Not In Service or Do Not Call are hidden from the contacts view and from dial batches unless you explicitly select that disposition in the Disposition filter. That is why a freshly filtered list shows fewer dialable contacts than the import had. See Filter who gets dialed.
Picking the right one
- Somebody answered and said "no" → Not Interested, not Negative. Negative is for tone; Not Interested is for a decision.
- Somebody said "take me off your list" → Do Not Call. Always.
- You got their assistant → Gatekeeper, not No Answer. Otherwise your reports will tell you nobody picks up, when in fact you are not getting past reception — a completely different problem.
- The number rang out → No Answer, not Answering Machine. Answering Machine means you reached one.
If your team needs finer labels than these, do not stretch the meanings — create custom dispositions instead.