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Dispositions and automation

Record outcomes, create your own dispositions, and let rules move contacts for you.
By Swades Admin
• 3 articles

What each disposition means

A disposition is the outcome you record after a call. It is the most consequential thing a rep does in the product: it drives your reports, your automation rules, your Do Not Call list, and what gets written back to your CRM. The same guide is available in the app at Custom Dispositions → View disposition guide. No conversation yet Synced to your CRM as an attempted contact. The contact stays in the queue. | Disposition | Meaning | | --- | --- | | Not Disposed | Default state before any outcome is recorded. The dialer queues contacts in this state first. | | No Answer | The call rang out. Nobody picked up and no voicemail was reached. | | Busy | The line was busy. | | Left Voicemail | Reached voicemail and left a message. | | Answering Machine | Reached voicemail or a machine and did not leave a message. | | Gatekeeper | Spoke to a receptionist or assistant but did not reach the decision maker. | | Not Available | The contact was reached or confirmed but cannot talk right now. Try again later. | Spoke with the contact Positive, Sold and Meeting Booked sync as connected. Neutral and Presented No Sale sync as in progress. | Disposition | Meaning | | --- | --- | | Positive | Had a conversation and it went well. Worth following up. | | Neutral | Had a conversation with no clear lean either way. | | Negative | Had a conversation and the contact leaned against. | | Not Interested | The contact explicitly declined. | | Presented No Sale | Delivered the full pitch but the contact did not buy. | | Meeting Booked | An appointment or demo was scheduled. | | No Show | A booked meeting was missed by the contact. | | Sold | The deal closed. | Number problems Synced as unqualified. Fix or remove the number before dialing again. | Disposition | Meaning | | --- | --- | | Wrong Number | The number connects to someone other than the contact. | | Bad Number | The number is invalid or cannot be dialed. | | Not In Service | The carrier reports the line as disconnected. | Compliance Synced as unqualified. The number is also added to your organisation's Do Not Call list so it is never dialed again. | Disposition | Meaning | | --- | --- | | Do Not Call | The contact asked not to be called. | Do Not Call is not reversible from the dialer. It is the one disposition that changes your organisation's data permanently, and that is the point — use it every time someone asks, and never as a shortcut for "not interested". How dispositions hide contacts Contacts marked Bad Number, No Answer, Negative, Not In Service or Do Not Call are hidden from the contacts view and from dial batches unless you explicitly select that disposition in the Disposition filter. That is why a freshly filtered list shows fewer dialable contacts than the import had. See Filter who gets dialed. Picking the right one - Somebody answered and said "no" → Not Interested, not Negative. Negative is for tone; Not Interested is for a decision. - Somebody said "take me off your list" → Do Not Call. Always. - You got their assistant → Gatekeeper, not No Answer. Otherwise your reports will tell you nobody picks up, when in fact you are not getting past reception — a completely different problem. - The number rang out → No Answer, not Answering Machine. Answering Machine means you reached one. If your team needs finer labels than these, do not stretch the meanings — create custom dispositions instead.

Last updated on Sep 29, 2026

Custom dispositions

The nineteen built-in dispositions drive everything downstream. Custom dispositions let you record your own vocabulary on top of them — "Callback — spouse", "Price objection", "Sent proposal" — without breaking the reporting. How it works Every custom disposition maps onto one built-in disposition. When a rep picks your custom name, the mapped built-in is what actually happens: what syncs to the CRM, what automation rules fire on, and what the reports count. Create one Open the dialer settings and click Add Custom Disposition. Give it a name and pick the built-in disposition it stands for. Manage them Custom Dispositions in the top bar lists yours. From there you can: - Change the mapping — the mapped disposition drives everything downstream, so if you mapped "Price objection" to Negative and it should have been Presented No Sale, change it here and future calls follow the new mapping. - Rename — names cannot be empty and must be unique within your list. - Delete — the label stops appearing in the disposition list and in filters. The list shows which ones are Not used yet, which is a good way to prune labels the team never adopted. They belong to the person who made them Custom dispositions are per user, not per organisation. Each rep has their own set, and names must be unique within that set. That has a consequence worth planning around: if you want the whole team using the same labels, someone has to create the same set on each account, and the mappings have to match. Otherwise "Price objection" means Negative for one rep and Presented No Sale for another, and your disposition report becomes noise. Filtering by them The Custom disposition filter on the contacts toolbar selects contacts that have ever received any of your labels. Unlike the built-in Disposition filter, it changes the list only — dial batches are not affected. Keep the set small A rep choosing between six labels picks the right one. A rep choosing between thirty picks the first one that looks close. If you cannot explain to a new starter what each label means in one sentence, there are too many.

Last updated on Sep 29, 2026

Automation rules

Automation rules do the list hygiene you would otherwise do by hand at the end of every session. They live per contact list, in the automation rules panel. What a rule is made of Trigger — one of two types: | Type | Fires when | | --- | --- | | Disposition | A call on this list ends with the disposition you chose. | | Dial count | A contact has been dialed the number of times you set. | Action — one of four: | Action | What it does | | --- | --- | | Move to list | Removes the contact from this list and adds them to a target list you pick. | | Remove from this list | Takes the contact out of this list. Other list memberships are untouched. | | Add to Do Not Call list | Adds the number to your organisation's DNC so it is never dialed again. | | Keep in this list | Explicitly do nothing — useful to stop a broader rule from applying. | Scope — Entire organization or Only me. Organisation-scope rules apply to every rep working the list; personal rules apply to your calls only. Priority — rules are evaluated in priority order, so a specific rule can take effect before a general one. Each rule can also be switched active or inactive without deleting it. Rules worth having Retire dead numbers. Disposition Bad Number or Not In Service → Remove from this list. There is no reason to keep carrying them. Honour opt-outs immediately. Disposition Do Not Call → Add to Do Not Call list, organisation scope. The DNC is applied by the disposition itself, but an explicit rule makes the intent visible to whoever reads the list later. Build a nurture list. Disposition Not Available or Gatekeeper → Move to list → "Callbacks — try again". Those contacts are worth another attempt on different hours, and they should not sit in the cold list competing with fresh leads. Separate your wins. Meeting Booked and Sold → Move to list → "Booked" / "Closed". Keeps the working list honest about how much is left. Cap attempts per list. Dial count 6 → Move to list → "Exhausted". This complements the account-wide Max dial attempts per contact setting in the dialer, which skips a contact everywhere once the limit is hit; a per-list rule lets one campaign be more persistent than another. Order matters Give the specific rules a higher priority than the general ones. A dial-count rule that moves everything to "Exhausted" at 6 attempts will happily swallow a contact who just dispositioned Meeting Booked on their sixth call, unless the disposition rule runs first. Check them after the first session Run one session on a list with new rules, then look at where the contacts ended up. A rule that is subtly wrong quietly relocates hundreds of contacts before anyone notices.

Last updated on Sep 29, 2026